The company was founded in 1984 by Michael Dell, now the computer industry's longest-tenured Chief Executive Officer. His simple concept was selling personal computer systems directly to customers, Dell could best understand their needs, and provides the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. Through the direct business model, Dell offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now exceeding $18 million per day); customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services.
Table of Contents
- EXECUTIVE SUMMARY OF DELL COMPANY:
- BRIEF HISTORY ON DELL COMPANY ACTIVITIES:
- GEOGRAPHICAL EXPANSION:
Objectives and Key Themes
This paper aims to provide a comprehensive overview of Michael Dell and Dell Company, exploring its history, business model, and strategic planning, as well as its geographic expansion and growth strategy. The paper highlights the key factors that contributed to the company's success, including its direct sales model, focus on customization, and dedication to customer service.
- Direct Sales Model and its Advantages
- Customization and Product Differentiation
- Customer Service and Relationship Management
- Strategic Planning and Competitive Advantage
- Geographic Expansion and Market Growth
Chapter Summaries
- EXECUTIVE SUMMARY OF DELL COMPANY: This section introduces Michael Dell and his vision for Dell Company. It highlights the company's direct sales model, which emphasizes customer needs and provides effective computing solutions.
- BRIEF HISTORY ON DELL COMPANY ACTIVITIES: This chapter discusses Dell Company's history and its core business activities, including product design, customization, and sales of hardware and software. It emphasizes Dell's focus on serving large corporations, government agencies, and educational institutions.
- GEOGRAPHICAL EXPANSION: This chapter focuses on Dell's geographic expansion and market presence, highlighting its operations in the Americas, Europe, Middle East-Africa, and Asia Pacific-Japan regions. It also examines the company's product market categories, including desktop computer systems, mobility products, software, peripherals, servers, and storage products.
Keywords
The key terms and concepts explored in this paper include direct sales model, customization, customer service, strategic planning, competitive advantage, geographic expansion, market growth, and product differentiation. It also touches upon Dell's business activities, product categories, and its focus on serving diverse customer segments.
- Citation du texte
- Doctor in Business Administration Franklin Atadja (Auteur), 2019, Michael Dell and Dell Company. Dell Business Strategies, Munich, GRIN Verlag, https://www.grin.com/document/492241
