CC Industries is a leading financial management and advisory company in the United States and has a satellite office in London, United Kingdom. We offer broad range of services to clients in the private and small businesses, institutions, and large corporations. CC Industries intend on extending businesses to South Africa, Sweden, and Venezuela. The possible targets in these countries are Foerening Sparbanken, Ericsson, Volvo, Hennes & Maurittz, Saambou holdings, Momentum life Assurance, Fidelity bank holdings, Commercial Finance Company, Mercantil Services Fin, International Briquettes holdings, Cisnerous Group of Companies and, Corimon, C.A. We will dispatch both female and male executives to these countries to foresee our business plans, set up the business and train employees. CC Industries prepared an in depth S.W.O.T analysis to determine our strengths, weaknesses, opportunities, and threats to save guard against failure (Kotabe & Helsen, 2004). We recommend that our clients assign a senior management position in each country during the new venture. These personnel will be responsible for training local management and develop goals and objectives for the company. CC Industries will form a partnership with Paychex who has a strong background in payroll processing, employee access online, and, expense reporting. We would then have the capability of working against our main competitor ADP. We have developed a marketing plan to help in the expansion of our products and services. In terms of cost setting CC Industries will use performance based payment as the primary source of revenue from new customers for the first two years of implementation of the business venture until CC brands are well established in the new countries. Our advertising strategy will involve extensive billboard and television campaigns, coupled with visual materials like pamphlets, and newspaper inserts.
Table of Contents
- Executive Summary
- Situational Analysis
- Mission
- Brief Overview of Each Country
- Sweden
- Veneuzela
- South Africa
- S.W.O.T Analysis
- South Africa
- Sweden
- Venezuela
- Competition
- Service Offerings
- Keys to Success
- Implementation & Controls
- Marketing Strategy & Objectives
- Market Research and Analysis
- Market Trends
- Target Market
- Possible Target Companies
- Sweden
- South Africa
- Venezuela
- Communication/Implementation of Marketing Strategy
- Budget/Financial Forecasting
- Advertising Strategy
- Advertisement Examples
- International Management Strategy
- Legal Strategy
Objectives and Key Themes
This report outlines a plan for the expansion of CC Industries, a leading financial management and advisory company, into South Africa, Sweden, and Venezuela. The report analyzes the current business situation, including a SWOT analysis, and develops a marketing and international management strategy for the new ventures.
- Expansion Strategy
- Market Research and Analysis
- Marketing Strategy
- International Management
- Legal Considerations
Chapter Summaries
The **Executive Summary** provides an overview of CC Industries' expansion plans, highlighting key targets and strategies. The **Situational Analysis** delves into the company's mission, services, and a brief overview of each target country, including cultural considerations. It also includes a detailed SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats in each market. The **Marketing Strategy & Objectives** chapter focuses on market research and analysis, identifying target markets and potential companies. It further outlines communication strategies, budget forecasting, and advertising plans. The report concludes with chapters on **International Management Strategy** and **Legal Strategy**, outlining key considerations for managing operations and navigating legal complexities in the new markets.
Keywords
This report focuses on the international expansion of CC Industries, analyzing market opportunities, developing marketing strategies, and outlining international management and legal considerations. Key themes include financial management, international business, market research, target markets, cultural considerations, SWOT analysis, marketing strategies, advertising campaigns, international management, and legal frameworks.
- Citation du texte
- Doctor in Business Administration Franklin Atadja (Auteur), Doris Altana (Auteur), Taribba Hinkson (Auteur), Justin Phills (Auteur), 2011, Consultants for CC Industries. Business Planning, Munich, GRIN Verlag, https://www.grin.com/document/492481
