The role of Costumer Service in a Marketing Campaign


Academic Paper, 2018

21 Pages, Grade: 2.1


Excerpt


TABLE OF CONTENTS

Dedication

Acknowledgement

CHAPTER ONE
1.1: THE PREAMBLE
1.2: The Ten (10) Commandments of Great Customer Service

CHAPTER TWO
2.1: LITERATURE REVIEW: DEFINITION OF TERMS
2.2: CUSTOMER AND CUSTOMER SERVICE DEFINITIONS
2.2.1: Who is a Customer?
2.2.2: What do we mean by the term ‘Customer Service?’
2.3: The Definition of Marketing
2.3.1: TYPES/FORMS OF MARKETING
2.4: MARKET- DEFINITIONS
2.4.1: Classification of Markets

CHAPTER THREE
3.1: THE ROLE OF CUSTOMER SERVICE IN A MARKETING CAMPAIGN
3.2: Customer Service and Marketing – As Two Sides of a Coin

CHAPTER FOUR
4.1: SUMMARY AND CONCLUSION

REFERENCES

Excerpt out of 21 pages

Details

Title
The role of Costumer Service in a Marketing Campaign
Course
CUSTOMER SERVICE AND MARKETING
Grade
2.1
Author
Year
2018
Pages
21
Catalog Number
V500616
ISBN (eBook)
9783346038142
ISBN (Book)
9783346038159
Language
English
Keywords
costumer, service, marketing, campaign, Business Economics, The Role of Customer Service, Chinonso Oliver Ugwuja
Quote paper
Ugwuja Chinonso Oliver (Author), 2018, The role of Costumer Service in a Marketing Campaign, Munich, GRIN Verlag, https://www.grin.com/document/500616

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