The center-piece of all marketing activities is the customer. In the words of Peter Drucker, as cited in (Cohen, 2012), marketing is not a function but the whole essence of a business seen from the customer’s eyes. Thus, the key to a company’s survival, profitability and growth in a highly competitive market place is its ability to identify and satisfy unfulfilled needs of consumers. Hence, a company’s most vital asset is its customers since customer creation is the main aspiration of every business. Without them, we would not and could not exist in business and that is why we say that marketing and innovation should be the only two most basic functions of an Enterprise.
When you satisfy your customers, they not only help you grow by continuing to do business with you but they will also recommend you to friends and associates. The practice of customer service should be as present on the showroom floor as it is in any other sales functions and pertinent in the overall company environment. This means that customers in any stage of their purchasing cycle and interacting with any department should receive excellent customer service. A bad experience in one department can bereft your company of customers.
Specifically speaking, it is true that a strong marketing strategy can attract customers’ attention towards a company’s product. It is equally true that the marketing department does aid a company to record a profitable growth by presenting the company’s product to the public/customers in a more fascinating way. This is why Business owners spend money to market and drive customers into their places of business, whether it be via print/non print method or electronic/non-electronic means. By this, a path is created and customers or clients walk in on that path, but the contentious question is; what happens after the customers are there? What services do they encounter?
However, good marketing tells our customers why they should choose us, customer service shows them why they should keep coming back. This heavily implies that customer service has a great role to play in a marketing campaign of any company. While this aspect of the roles of customer service in a marketing campaign would be exhaustively discussed in chapter four, the remaining part of this section would focus on the ten commandments of customer service.
Table of Contents
- Chapter One
- The Preamble
- The Ten (10) Commandments of Great Customer Service
- Chapter Two
- Literature Review: Definition of Terms
- Customer and Customer Service Definitions
- Who is a Customer?
- What do we mean by the term 'Customer Service'?
- The Definition of Marketing
- Types/Forms of Marketing
- Market- Definitions
- Classification of Markets
- Chapter Three
- The Role of Customer Service in a Marketing Campaign
- Customer Service and Marketing – As Two Sides of a Coin
- Chapter Four
- Summary and Conclusion
Objectives and Key Themes
This mini-project aims to explore the crucial role of customer service within the context of a marketing campaign. It seeks to define key terms, review existing literature, and analyze the interconnectedness of customer service and marketing strategies.
- The definition and importance of customer service.
- The relationship between customer service and marketing.
- The various types and forms of marketing.
- The role of customer service in enhancing marketing campaigns.
- The ten commandments of great customer service.
Chapter Summaries
Chapter One: This introductory chapter sets the stage for the project by establishing a preamble and outlining the "Ten (10) Commandments of Great Customer Service." The preamble likely provides context and background information, while the commandments offer a foundational framework for understanding effective customer service practices. This chapter serves as a springboard for subsequent chapters, setting expectations and providing a basic understanding of the core concepts.
Chapter Two: This chapter delves into a literature review, providing definitions of key terms such as "customer," "customer service," and "marketing." It explores various types and forms of marketing, differentiating between different approaches. Further, it analyzes different classifications of markets, providing a theoretical foundation for understanding the target audience and the market landscape within which customer service operates. This chapter establishes a robust theoretical base for the subsequent analysis of customer service within the marketing framework.
Chapter Three: This chapter forms the core of the project, examining the central theme of the role customer service plays in a marketing campaign. It analyzes the interconnectedness of customer service and marketing, potentially arguing that they are two sides of the same coin. The chapter will likely present arguments and evidence illustrating how effective customer service enhances marketing efforts and contributes to overall business success. The discussion could involve examples of successful marketing campaigns, or analyses of case studies that illustrate this crucial link.
Keywords
Customer service, marketing campaign, customer relationship management, marketing strategies, market definition, customer satisfaction, literature review, types of marketing.
Frequently Asked Questions: A Comprehensive Language Preview
What is the overall focus of this document?
This document provides a comprehensive preview of a language project, outlining its table of contents, objectives, key themes, chapter summaries, and keywords. It focuses on the crucial role of customer service within the context of a marketing campaign.
What topics are covered in Chapter One?
Chapter One sets the stage by introducing a preamble and outlining the "Ten (10) Commandments of Great Customer Service." It provides foundational concepts and context for the subsequent chapters.
What is discussed in Chapter Two?
Chapter Two presents a literature review, defining key terms such as "customer," "customer service," and "marketing." It explores different types and forms of marketing and analyzes various market classifications, building a theoretical basis for understanding the project's central theme.
What is the main focus of Chapter Three?
Chapter Three is the core of the project, analyzing the crucial role of customer service in a marketing campaign. It examines the interconnectedness of customer service and marketing strategies and likely provides evidence showcasing how effective customer service enhances marketing efforts.
What does Chapter Four contain?
Chapter Four provides a summary and conclusion of the entire project.
What are the main objectives of this project?
The project aims to explore the crucial role of customer service within marketing campaigns, define key terms, review existing literature, and analyze the relationship between customer service and marketing strategies.
What are the key themes explored in this project?
Key themes include the definition and importance of customer service, the relationship between customer service and marketing, various types and forms of marketing, the role of customer service in enhancing marketing campaigns, and the "ten commandments of great customer service."
What keywords are associated with this project?
Keywords include: Customer service, marketing campaign, customer relationship management, marketing strategies, market definition, customer satisfaction, literature review, and types of marketing.
What type of document is this preview?
This is a preview intended for academic use, facilitating the analysis of themes in a structured and professional manner.
What is the intended audience for this preview?
The intended audience is likely academics or researchers interested in the intersection of customer service and marketing.
Where can I find the full text of this project?
The provided HTML only contains a preview; the full text is not included here.
- Quote paper
- Ugwuja Chinonso Oliver (Author), 2018, The role of Costumer Service in a Marketing Campaign, Munich, GRIN Verlag, https://www.grin.com/document/500616
