Extracto
TABLE OF CONTENTS
Dedication
Acknowledgement
CHAPTER ONE
1.1: THE PREAMBLE
1.2: The Ten (10) Commandments of Great Customer Service
CHAPTER TWO
2.1: LITERATURE REVIEW: DEFINITION OF TERMS
2.2: CUSTOMER AND CUSTOMER SERVICE DEFINITIONS
2.2.1: Who is a Customer?
2.2.2: What do we mean by the term ‘Customer Service?’
2.3: The Definition of Marketing
2.3.1: TYPES/FORMS OF MARKETING
2.4: MARKET- DEFINITIONS
2.4.1: Classification of Markets
CHAPTER THREE
3.1: THE ROLE OF CUSTOMER SERVICE IN A MARKETING CAMPAIGN
3.2: Customer Service and Marketing – As Two Sides of a Coin
CHAPTER FOUR
4.1: SUMMARY AND CONCLUSION
REFERENCES
Final del extracto de 21 páginas
- Citar trabajo
- Ugwuja Chinonso Oliver (Autor), 2018, The role of Costumer Service in a Marketing Campaign, Múnich, GRIN Verlag, https://www.grin.com/document/500616
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