In the following work, current topics of the changed media landscape in the TV sector are described. In the further course of the work, the latest interactive film example from Netflix will be explained. And finally, there are forecasts for what recipients
must expect in the future.
As soon as we get used to social networks and Internet-enabled smartphones, the cosiness of the living room is over. The leading medium TV is dethroned, Bill Gates even says: consecrated to death. In fact, television is upgrading and becoming a super-medium: highly networked, social and interactive, often in 3D, omnipresent, multifunctional and tailor-made.
More and more people are doing without a television set. They consume moving images via new channels, that have become available in the last ten years. The Internet makes TV reception on computers and mobile devices (smartphones, tablets, notebooks) possible and paves the way for two new developments: TV as a mobile experience is becoming reality; the parallel use of TV and the Internet is increasing.
This simultaneous use of media has risen rapidly in recent years and shows the need for additional information for the TV experience. Usage patterns established on the Internet, are transferred to television. Compared to the many services, that dock to the moving image on the Internet, the linear television program as we know it today looks rather old-fashioned.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- TV in upheaval: New usage patterns
- Main driver convergence: Social TV
- The glory of uniqueness
- The end of stagnation
- Interactive Television
- With tweets on television
- How apps enhance the television experience
- Netflix Black-Mirror movie Bandersnatch
- Future Television
- Four future scenarios for 2030
- Universal Supermarket
- Content Endgame
- Revenge of the Broadcasters
- Lost in diversity
- Four future scenarios for 2030
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work aims to explore current trends and developments in the media landscape within the TV sector. It examines the impact of social media and the internet on traditional television, highlighting the emergence of interactive and personalized viewing experiences. The paper also delves into the future of television, considering various potential scenarios for the coming years.
- The convergence of internet and television
- Shifting viewer habits and new usage patterns
- The rise of interactive television and social TV
- The evolving role of television in a digital landscape
- Predictions and future scenarios for television
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of television as a super-medium in the digital age, highlighting its evolution from a traditional broadcast model to a highly networked and interactive platform. The chapter outlines the changing media landscape and the topics explored in the following chapters.
- TV in upheaval: New usage patterns: This chapter discusses the shifting consumption patterns of viewers as they increasingly move away from traditional television sets and towards internet-based viewing options. The chapter explores the impact of this shift, particularly the rise of social TV and the importance of interactivity.
- Interactive Television: This chapter focuses on the development of interactive television, exploring the use of social media platforms such as Twitter to engage viewers in real-time. It also discusses the use of apps to enhance the television experience and provide additional content to viewers.
- Future Television: This chapter looks ahead to the future of television, outlining four potential scenarios for the industry in the year 2030. These scenarios explore different possibilities for the evolution of content distribution, viewer interaction, and the overall role of television in society.
Schlüsselwörter (Keywords)
This work explores the changing media landscape in the television sector, focusing on key themes like the convergence of the internet and television, social TV, interactive television, and future scenarios for the industry. It also delves into the evolving role of television in a digital age, considering the shift in viewer habits and the emergence of new technologies and platforms.
- Citar trabajo
- Hanna Treyer (Autor), 2019, Television as a Social Medium. New Usage Patterns and Future Scenarios, Múnich, GRIN Verlag, https://www.grin.com/document/502349
