Television as a Social Medium. New Usage Patterns and Future Scenarios

Résumé ou Introduction

In the following work, current topics of the changed media landscape in the TV sector are described. In the further course of the work, the latest interactive film example from Netflix will be explained. And finally, there are forecasts for what recipients
must expect in the future.

As soon as we get used to social networks and Internet-enabled smartphones, the cosiness of the living room is over. The leading medium TV is dethroned, Bill Gates even says: consecrated to death. In fact, television is upgrading and becoming a super-medium: highly networked, social and interactive, often in 3D, omnipresent, multifunctional and tailor-made.

More and more people are doing without a television set. They consume moving images via new channels, that have become available in the last ten years. The Internet makes TV reception on computers and mobile devices (smartphones, tablets, notebooks) possible and paves the way for two new developments: TV as a mobile experience is becoming reality; the parallel use of TV and the Internet is increasing.

This simultaneous use of media has risen rapidly in recent years and shows the need for additional information for the TV experience. Usage patterns established on the Internet, are transferred to television. Compared to the many services, that dock to the moving image on the Internet, the linear television program as we know it today looks rather old-fashioned.