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1 Fragen Case Study I – The LEGO Group
1.1 What are LEGO’s strengths and weeknesses?
1.2 What criteria should be used in evaluating LEGO’s different product lines and business operations?
1.3 What do the changes in the marketplace mean for the future of the toy industry? Analyse the major competitors.
1.3.1 Veränderungen auf dem Spielzeugmarkt
1.3.2 Hauptkonkurrenten
1.4 Where do future opportunities exist, both for LEGO and for its competitors in the toy industry?
1.5 What product lines and business operations should the LEGO expansion strategy include?
2 Literaturverzeichnis
3 Tabellenverzeichnis
Fin de l'extrait de 13 pages
- Citation du texte
- Lukas Waltenrath (Auteur), 2019, Analyse The Lego Group, Munich, GRIN Verlag, https://www.grin.com/document/510163
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