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Performance Impact of Selling and Customer Orientation

Literature Review


Term Paper (Advanced seminar), 2019

21 Pages, Grade: 1,0


Excerpt


Table of Contents

Introduction

The SOCO scale
Customer orientation:
Selling orientation:
Customer Orientation vs. Selling Orientation

Other Concepts and Measures
Performance
Adaptive Selling
Selling Skills
Value-based selling
Customer Attitude/ Satisfaction
Job stress and engagement
Learning Orientation
Performance Orientation

Research Design and Hypotheses

Research Outcomes

Discussion of Results

Research Implications and Limitations

Managerial Implications and Conclusion

References

Excerpt out of 21 pages

Details

Title
Performance Impact of Selling and Customer Orientation
Subtitle
Literature Review
Grade
1,0
Author
Year
2019
Pages
21
Catalog Number
V539388
ISBN (eBook)
9783346180506
ISBN (Book)
9783346180513
Language
English
Keywords
customer, impact, literature, orientation, performance, review, selling
Quote paper
Henry Müller (Author), 2019, Performance Impact of Selling and Customer Orientation, Munich, GRIN Verlag, https://www.grin.com/document/539388

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