This paper aims at exploring the underlying decision-making processes that take place in order to successfully develop and run this organization even in the most competitive markets such as in entertainment or air travel (Dearlove 1999, 12). However, to understand the power and culture this organization is driven by to achieve this success, one has literally to get a grip on its key player, Richard Branson. My analysis of the Virgin Group is therefore closely tied to Richard’s way of doing business and making decisions.
Inhaltsverzeichnis (Table of Contents)
- BOARDING
- MON(I) A Virgin Everywhere!
- (II) Richard's Three Pillars
- (1) The Power of Negotiation
- (2) The Power of Experience
- (3) The Power of Difference
- (4) Branson's' Philosophy to Life and People
- (5) Virgin: a self-fulfilling success story
- (III) Richard Branson: Virgin's greatest strength and weakness
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore the decision-making processes that enable the successful development and management of the Virgin Group, even within highly competitive industries like entertainment and air travel. To understand the driving force behind this organization's power and culture, a close examination of Richard Branson's leadership style and decision-making is crucial.
- The importance of negotiation in achieving success
- The role of experience in shaping business decisions
- The significance of differentiation and innovation in the Virgin Group's strategy
- The impact of Richard Branson's unique leadership philosophy on the Virgin Group's culture and performance
- The self-reinforcing nature of the Virgin Group's success story
Zusammenfassung der Kapitel (Chapter Summaries)
- MON(I) A Virgin Everywhere!: This chapter introduces the Virgin Group and its founder, Richard Branson, by showcasing the wide range of Virgin-branded products and services that are interwoven into the daily life of an individual. This section highlights Branson's vision of providing a unique life experience for customers rather than simply selling products.
- (II) Richard's Three Pillars: This section delves into the core principles underlying Richard Branson's success. It examines the significance of negotiation, experience, and differentiation as key pillars in the Virgin Group's strategy. This chapter explores how Branson’s philosophy, encompassing his views on life and people, contributes to the Virgin Group’s unique approach to business. Additionally, it analyzes the self-reinforcing nature of the Virgin Group's success story.
- (III) Richard Branson: Virgin's greatest strength and weakness: This chapter explores the multifaceted role of Richard Branson within the Virgin Group. It analyzes his strengths and weaknesses as a leader, considering his contributions to the organization’s success as well as the potential challenges associated with his leadership style.
Schlüsselwörter (Keywords)
The main keywords and focus topics of the paper include negotiation, decision-making, leadership, corporate success, Virgin Group, Richard Branson, entrepreneurialism, innovation, brand building, and customer experience. The paper explores the interplay of these factors in shaping the Virgin Group's remarkable success.
- Citation du texte
- Thomas Lagner (Auteur), 2006, Negotiation, Decision-Making and Leadership to Corporate Success - Based on the example of Richard Branson and the Virgin Company, Munich, GRIN Verlag, https://www.grin.com/document/62147
