Consulting Report of the Music Industry. Operations and Information Management

Contents

1. Introduction

2. Business Process Models
2.1 SWOT
2.1.1 Strengths
2.1.2 Weaknesses
2.1.3 Opportunities
2.1.4 Threats
2.2 Process Design

3. Information System

4. Report
4.1 Project Planning
4.2 Company Structure and Organization
4.3 Team Resources
4.4 Marketing
4.5 Information System
4.6 Process Design
4.7 Conclusion

5. References

6. Appendix A: SWOT Description

7. Appendix B: Master plan CC Music

1. Introduction

This paper will focus on a startup called CC Music (CCM) that wants to gain a foothold in England’s northwestern music industry as an agent who mediates, promotes and manages bands (Wenham 2015; Gallan 2012, p.35; Waksman 2016). The two founders Chris and Clive want to be active after their retirement and have involved two more family members (daughter and nice) in the business. A democratic organizational structure is to be created that gives all involved parties the same rights (Khan 2015, p.88). Furthermore, the two founders are part of an 8-member Soul Band (SB), which is also represented by the label CCM and is on the road in England with about 12 gigs per year with the goal to expand. The Interactions with the stakeholders of the music scene are very complex. The stakeholders are: a) Band b) Agent c) Organizer d) Location/Infrastructure (Gallen 2012, p.35; Waksman 2016). This paper will resolve this complexity by discussing individual aspects separately in order to gain a better understanding. Additionally, a SWOT analysis will be developed. A visualization of the landscape process shown in chapters 2.2 and 4.6. followed by a report in chapter 4. Further procedures are illustrated in the Master Plan under Appendix B, which will be presented in a Kick of Meeting by the consultant hired by CCM.

2. Business Process Models

An analytical and methodical approach is very important to reach success as an entrepreneur and to account for all the needs of the various stakeholders (Arsic et al 2018, p.85; Flynn & Hue & Zhao 2010, p. 58). The approach of SWOT is a frequent starting point for strategic planning thus this paper will focus on it first (Helms & Nixon 2010, p.2016).

2.1 SWOT

As Chris and Clive have been working in the SB for quite some time, the SWOT analysis will mainly focus on CCM and the interfaces associated with the SB. The SWOT analysis, explained in more detail in Appendix A, serves to determine the strategic orientation of the company CCM (Arsic et al 2018). The SWOT analysis lists and addresses favorable and unfavorable internal and external issues in the four quadrants: 1. strengths, 2. weaknesses, 3. opportunities and 4. threats (Helms & Nixon 2010, p.216), further shown in table 1-4.

2.1.1 Strengths

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Table 1: SWOT listing of strength (Patrick Wiget, 2019)

2.1.2 Weaknesses

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Table 2: SWOT listing of weaknesses (Patrick Wiget, 2019)

2.1.3 Opportunities

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Table 3: SWOT listing of opportunities (Patrick Wiget. 2019)

2.1.4 Threats

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Table 4: SWOT listing of opportunities (Patrick Wiget 2019)

2.2 Process Design

To give CCM a recommendation, after the SWOT analysis, the process of ordering between the band and a booking agent is shown in Figure 1.

This shows the administrative process of orders in the area of the music industry, without the use of an ERP/CRM solution.

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Figure 1: Process of Band & Client Relation ordering a gig (Patrick Wiget, 2019)

In Figure 1 the existing process of the SB was visualized. Now the process is developed from the point of view of CCM. CCM now acts as agent and manages bands operating outside of England (Wenham, 2015, pp.14-15). The soul band in which the founders play is also regarded as a customer of CCM and integrated into the process as such. The band is treated as a stand-alone institution/company that functions independently of CCM (Wenham 2015, p.14).

3. Information System

When choosing an Enterprise Resource Planning (ERP) or Customer Relation Management (CRM) system it is important to define the needs which have to be covered, prior to the process of software comparison (Nandi & Kumar 2016, p.744). This can be achieved for a small startup, like CCM, with a qualitative approach in the form of team brainstorming and involving an external business consultant (Stevenson 2009, p.534; Olson 2007). Table 5.1 and 5.2 shows the supplier short list with these requirements.

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Table 5.1: Short list of ERP requierments (Patrick Wiget, 2019)

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