This paper develops a consultancy report for a start-up in the music industry. After a short introduction the SWOT analysis is applied and the strengths, weaknesses, opportunities and threats for this business are discussed. Furthermore, the process design is examined. Chapter 3 concerns itself with the information system. Chapter 4 consists of the report, including the planning of the project, the structure and organization of the company, as well as team resources and marketing strategies.
This paper will focus on a start-up called CC Music (CCM) that wants to gain a foothold in England’s north-western music industry as an agent who mediates, promotes, and manages bands. The two founders Chris and Clive want to be active after their retirement and have involved two more family members (daughter and niece) in the business. A democratic organizational structure is to be created that gives all involved parties the same rights. Furthermore, the two founders are part of an 8-member Soul Band (SB), which is also represented by the label CCM and is on the road in England with about 12 gigs per year with the goal to expand.
The Interactions with the stakeholders of the music scene are very complex. The stakeholders are: the Band, Agent, Organizer and Location/Infrastructure. This paper will resolve this complexity by discussing individual aspects separately in order to gain a better understanding. Additionally, a SWOT analysis will be developed. A visualization of the landscape process is shown in chapters 2.2 and 4.6 followed by a report in chapter 4. Further procedures are illustrated in the Master Plan under Appendix B, which will be presented in a Kick of Meeting by the consultant hired by CCM.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Business Process Models
- SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
- Process Design
- SWOT
- Information System
- Report
- Project Planning
- Company Structure and Organization
- Team Resources
- Marketing
- Information System
- Process Design
- Conclusion
- References
- Appendix A: SWOT Description
- Appendix B: Master plan CC Music
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper analyzes CC Music (CCM), a new music agency seeking to establish a foothold in England's northwestern music industry. The paper aims to understand the complex interactions between stakeholders in the music scene and to develop a strategic plan for CCM based on a SWOT analysis and process design.
- Strategic Planning and SWOT Analysis
- Business Process Modeling and Optimization
- Information System Implementation and Management
- Stakeholder Management and Collaboration
- Organizational Structure and Team Dynamics
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces CC Music (CCM), its founders, and its goal of mediating, promoting, and managing bands in the northwestern English music industry. It highlights the complex interactions between stakeholders (bands, agents, organizers, and infrastructure).
- Business Process Models: This chapter emphasizes the importance of a structured approach to achieve entrepreneurial success and address stakeholder needs. It focuses on the SWOT analysis, a common starting point for strategic planning.
- SWOT: This chapter delves into the SWOT analysis, outlining the strengths, weaknesses, opportunities, and threats facing CCM. It explores internal factors like team expertise and financial resources and external factors like market opportunities and potential competition.
- Process Design: This chapter presents a visual representation of the ordering process between a band and a booking agent, illustrating administrative procedures in the music industry without an ERP/CRM system.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this paper include: music industry, business process models, SWOT analysis, strategic planning, information system, stakeholder management, organizational structure, team dynamics, and entrepreneurial success.
- Quote paper
- Patrick Wiget (Author), 2019, Consulting Report of the Music Industry. Operations and Information Management, Munich, GRIN Verlag, https://www.grin.com/document/976495
