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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1055 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • Influence of health consciousness and food safety concerns on consumer attitudes towards organic food
    Evidence from German and United Kingdom Generation Y
    Title: Influence of health consciousness and food safety concerns on consumer attitudes towards organic food
    Autor:in: Pia Weiler (Author)
    Category: Master's Thesis , 2015
    Price: US$ 42.99
  • Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India
    A Case Study
    Title: Marketing Across Different Cultures. Whirlpool Washing Machines in the UK, USA and India
    Autor:in: Ali Hammad (Author)
    Category: Research Paper (undergraduate) , 2012 , Grade: Distinction
    Price: US$ 0.99
  • Virtual Product Advice and its impact on customer satisfaction in an online environment
    An empirical analysis
    Title: Virtual Product Advice and its impact on customer satisfaction in an online environment
    Autor:in: Michael Grundstein (Author)
    Category: Master's Thesis , 2013 , Grade: 1,3
    Price: US$ 46.99
  • Intercultural Marketing. The Impact of Culture on the Marketing-Mix
    Title: Intercultural Marketing. The Impact of Culture on the Marketing-Mix
    Autor:in: Olivier Samo (Author)
    Category: Bachelor Thesis , 2014 , Grade: 2.3
    Price: US$ 21.99
  • A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness
    Research Report
    Title: A Review of Steve Madden Ltd Marketing Strategy and its Effectiveness
    Autor:in: Joseph Wambua (Author)
    Category: Bachelor Thesis , 2014 , Grade: A
    Price: US$ 19.99
  • Human Resource Marketing. From Job Advertising to Employer Branding
    Title: Human Resource Marketing. From Job Advertising to Employer Branding
    Autor:in: Thomas Mayer (Author)
    Category: Term Paper , 2011
    Price: US$ 18.99
  • Intercultural Competence - The Key to Successful International Marketing
    Intercultural Behavioral Training as an Approach to Market Development
    Title: Intercultural Competence - The Key to Successful International Marketing
    Autor:in: Monika V. Kronbügel (Author)
    Category: Doctoral Thesis / Dissertation , 2015 , Grade: A
    Price: US$ 46.99
  • Pepsi's mission statement. An analysis
    Title: Pepsi's mission statement. An analysis
    Autor:in: Florian Metz (Author)
    Category: Essay , 2015 , Grade: A
    Price: US$ 6.99
  • An Ethical Review of Corporate Social Responsibility. Singtel Touches Human "Plumage"
    Title: An Ethical Review of Corporate Social Responsibility. Singtel Touches Human "Plumage"
    Autor:in: Patrick Sim Puay-I (Author)
    Category: Essay , 2000 , Grade: Credit
    Price: US$ 6.99
  • Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan
    Title: Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan
    Autor:in: Irfan Sabir (Author)
    Category: Master's Thesis , 2014 , Grade: 3.5
    Price: US$ 34.99
  • Gamification of the Internal Innovation Process
    An Examination of Literature Streams and a Case Study Analysis
    Title: Gamification of the Internal Innovation Process
    Autor:in: Julius Schöning (Author)
    Category: Bachelor Thesis , 2014 , Grade: 1,3
    Price: US$ 34.99
  • Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students
    Title: Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students
    Autor:in: Mohamed Ismail Mohamed Riyath (Author), Sulaima Lebbe Musthafa (Author)
    Category: Research Paper (postgraduate) , 2014
    Price: US$ 0.99
  • The Prediction of Yelp Star Ratings Using Yelp Reviews
    Title: The Prediction of Yelp Star Ratings Using Yelp Reviews
    Autor:in: Kartik Lunkad (Author)
    Category: Essay , 2015 , Grade: 4.00/4.00
    Price: US$ 6.99
  • Marketing Strategies for Indian Software Development Companies in Entering Western European Markets
    Title: Marketing Strategies for Indian Software Development Companies in Entering Western European Markets
    Autor:in: Junaid Javaid (Author)
    Category: Project Report , 2015 , Grade: B
    Price: US$ 19.99
  • Potential of Mobile Applications in CRM
    A practice-oriented approach to the implementation of mobile CRM strategies
    Title: Potential of Mobile Applications in CRM
    Autor:in: Tobias Herscher (Author)
    Category: Bachelor Thesis , 2013 , Grade: 2,3
    Price: US$ 34.99
  • Attractions in Resorts World Sentosa. A review of its impact on consumer experiential marketing
    Title: Attractions in Resorts World Sentosa. A review of its impact on consumer experiential marketing
    Autor:in: Patrick Sim Puay-I (Author)
    Category: Essay , 2015
    Price: US$ 6.99
  • Research Methods in Health Care, Change Management and Tourism Management
    Title: Research Methods in Health Care, Change Management and Tourism Management
    Autor:in: Kien-Pong Yap (Author)
    Category: Elaboration , 2013
    Price: US$ 18.99
  • Reviewing the Role of International Experience to Firm Internationalization. Traditional Assumptions and Selected Deviations
    Title: Reviewing the Role of International Experience to Firm Internationalization. Traditional Assumptions and Selected Deviations
    Autor:in: Anonym (Author)
    Category: Seminar Paper , 2015 , Grade: 1,0
    Price: US$ 18.99
  • The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US
    Title: The Most Effective Online Marketing Channels in the Daily Deal Industry. How Small Businesses Can Acquire New Customers in the UK and the US
    Autor:in: Beway Bakir (Author)
    Category: Master's Thesis , 2015 , Grade: A
    Price: US$ 42.99
  • The Effects of the Economic Crisis on the Luxury Brand Market
    Marketing Strategies for Luxury Goods "Made in Italy"
    Title: The Effects of the Economic Crisis on the Luxury Brand Market
    Autor:in: Angela Eva Alunni (Author)
    Category: Research Paper (postgraduate) , 2014
    Price: US$ 21.99
  • Word of Mouth. Critical Analysis of Impact and Accessability
    Title: Word of Mouth. Critical Analysis of Impact and Accessability
    Autor:in: Julia Zöllner (Author)
    Category: Essay , 2015 , Grade: 70
    Price: US$ 6.99
  • The Entry of Low-Cost Airlines into the Market for Long-Haul Flights
    An Economic Analysis
    Title: The Entry of Low-Cost Airlines into the Market for Long-Haul Flights
    Autor:in: Jakob Stemmler (Author)
    Category: Bachelor Thesis , 2013 , Grade: 1,3
    Price: US$ 19.99
  • Supply Chain Transparency in the Apparel and Food Industry
    Title: Supply Chain Transparency in the Apparel and Food Industry
    Autor:in: Marcus Fuchs (Author)
    Category: Bachelor Thesis , 2014 , Grade: 1,3
    Price: US$ 19.99
  • Certification Seals. The more, the better, or too much of a good thing?
    The effect of the number of certification seals on consumers’ purchase intention and willingness to pay
    Title: Certification Seals. The more, the better, or too much of a good thing?
    Autor:in: Stefanie Eimesser (Author)
    Category: Master's Thesis , 2013 , Grade: 8.5 (out of 10.0)
    Price: US$ 17.99
  • Report and Evaluation of the ASOS Website
    Title: Report and Evaluation of the ASOS Website
    Autor:in: Luke Gipson (Author)
    Category: Project Report , 2014 , Grade: 1st Class
    Price: US$ 19.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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