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Academic texts about  Business economics - Offline Marketing and Online Marketing  (1056 results)

Enhance your understanding of Business Economics: Marketing Management with GRIN's student-focused collection. Our academic resources cover essential offline and online marketing strategies, deep analysis, and effective business communication. Perfect for your term papers, essays, and bachelor's theses. Instant PDF/eBook access or print-on-demand ensures you can dive into international marketing and management topics immediately. Develop your marketing plan and academic skills with expert insights.

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  • Factors Influencing Consumers' Intention to Purchase Clothing Online
    Title: Factors Influencing Consumers' Intention to Purchase Clothing Online
    Autor:in: Natalie Bluschke (Author)
    Category: Master's Thesis , 2011 , Grade: 1.0
    Price: US$ 19.99
  • Factors Influencing Consumers' Intention to Purchase Clothing Online
    Title: Factors Influencing Consumers' Intention to Purchase Clothing Online
    Autor:in: Natalie Bluschke (Author)
    Category: Master's Thesis , 2011 , Grade: 1.0
    Price: US$ 20.99
  • Selection of CRM software for the event sector
    Using the example of the German event management company XYZ
    Title: Selection of CRM software for the event sector
    Autor:in: Thomas Punzel (Author)
    Category: Master's Thesis , 2009 , Grade: A- (1,5)
    Price: US$ 40.99
  • The theory and practice of international marketing – B2B
    Title: The theory and practice of international marketing – B2B
    Autor:in: Dr. Aleksander Szymanski (Author)
    Category: Seminar Paper , 2003
    Price: US$ 6.99
  • Tylenol - A Study of Successful Marketing Strategies
    Title: Tylenol - A Study of Successful Marketing Strategies
    Autor:in: James Tallant (Author)
    Category: Essay , 2009 , Grade: 100.00
    Price: US$ 6.99
  • User Perception of Targeted Ads in Online Social Networks
    A Theoretical and Empirical Investigation Using the Example of Facebook
    Title: User Perception of Targeted Ads in Online Social Networks
    Autor:in: Timo Beck (Author)
    Category: Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
    Price: US$ 38.99
  • Businessplan Online Optiker
    Businessplan mit Schwerpunkt Marketing
    Title: Businessplan Online Optiker
    Autor:in: Dipl. Kaufmann, MBA Tobias Bandt (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 16.99
  • The Measurement of Customer Satisfaction
    Existing Research, Comparison of Different Methods, and Critical Appraisal
    Title: The Measurement of Customer Satisfaction
    Autor:in: David Willemsen (Author)
    Category: Research Paper (undergraduate) , 2010 , Grade: 1,0
    Price: US$ 31.99
  • Bombardier Inc. - Case Study of a brand in an Emerging Country
    Title: Bombardier Inc. - Case Study of a brand in an Emerging Country
    Autor:in: Eugen Dimant (Author), Susanne Lindner (Author), James Liu (Author), Trinidad Ruiz (Author), Varun Tejpal (Author)
    Category: Project Report , 2010
    Price: US$ 18.99
  • Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
    Title: Optimisation of procurement processes by the example Sanitärtechnik Eisenberg
    Autor:in: Markus Groß (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 16.99
  • Prêt A Manger. A Business Model Analysis
    Title: Prêt A Manger. A Business Model Analysis
    Autor:in: E. Dimant (Author), M. Dysart (Author), K. Lanoix (Author), T. Leung (Author), S. Lindner (Author)
    Category: Project Report , 2010 , Grade: 100%
    Price: US$ 18.99
  • Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
    Title: Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs
    Autor:in: Markus Groß (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 16.99
  • Molson Coors to launch “clear beer for women”
    Campaign Planning and Development Individual Assignment
    Title: Molson Coors to launch “clear beer for women”
    Autor:in: Sascha Kurth (Author)
    Category: Term Paper , 2010 , Grade: 1,3
    Price: US$ 16.99
  • Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
    Title: Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
    Autor:in: Miriam Mennen (Author)
    Category: Master's Thesis , 2007 , Grade: 1.0
    Price: US$ 38.99
  • Service Marketing Innovations - some general concepts
    Title: Service Marketing Innovations - some general concepts
    Autor:in: B.Sc. Yasemin Sari (Author)
    Category: Term Paper , 2010 , Grade: 1,0
    Price: US$ 16.99
  • Planning in new Ventures
    Title: Planning in new Ventures
    Autor:in: Simon Barth (Author)
    Category: Bachelor Thesis , 2009 , Grade: 1,7
    Price: US$ 18.99
  • How to get noticed in Google
    Introduction to Search Engine Optimisation in the Era of e-Retailing
    Title: How to get noticed in Google
    Autor:in: Angela Keil (Author)
    Category: Diploma Thesis , 2009 , Grade: 1,0
    Price: US$ 20.99
  • Operatives Marketing von Puma Fußball
    Title: Operatives Marketing von Puma Fußball
    Autor:in: Diplom-Pädagoge Sean Miller (Author)
    Category: Term Paper , 2010 , Grade: 2,0
    Price: US$ 17.99
  • Marketinganalyse von Puma
    Title: Marketinganalyse von Puma
    Autor:in: Diplom-Pädagoge und Master of Business Administration Sean Miller (Author)
    Category: Term Paper , 2010 , Grade: 2,0
    Price: US$ 17.99
  • Amazon Marketing Strategy
    MBA Marketing Assignment
    Title: Amazon Marketing Strategy
    Autor:in: Manfred Damsch (Author)
    Category: Research Paper (undergraduate) , 2008
    Price: US$ 17.99
  • Communication Problems in the Family Business
    Business Communication
    Title: Communication Problems in the Family Business
    Autor:in: Stephanie Olbrich (Author)
    Category: Essay , 2010 , Grade: A (1,3)
    Price: US$ 18.99
  • Geographical Indications
    Local products in a local market
    Title: Geographical Indications
    Autor:in: Stefanie Schumann (Author)
    Category: Term Paper (Advanced seminar) , 2010 , Grade: 1,0
    Price: US$ 17.99
  • Analysis of value, image and positioning of a brand
    An analysis of the brand Apple in Regard to the VIP-Criteria
    Title: Analysis of value, image and positioning of a brand
    Autor:in: Sarah Nagel (Author)
    Category: Term Paper , 2010 , Grade: 1- (A-)
    Price: US$ 18.99
  • Basic guideline for a German company to do business with Japanese companies
    On the background of possible future joint ventures
    Title: Basic guideline for a German company to do business with Japanese companies
    Autor:in: Sarah Nagel (Author)
    Category: Term Paper , 2009 , Grade: 1 (A)
    Price: US$ 17.99
  • The Impact of Interactive Media on Consumer Buying Behavior
    A Case Study Analysis on Television Home Shopping
    Title: The Impact of Interactive Media on Consumer Buying Behavior
    Autor:in: Leonie Matzick (Author)
    Category: Term Paper , 2009 , Grade: 1,0
    Price: US$ 16.99
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Discover a comprehensive range of academic texts within GRIN's collection dedicated to Business Economics: Marketing Management. This robust resource is ideal for students seeking in-depth insights into both offline and online marketing. You'll find valuable materials, from detailed analyses of product success and consumer perception to advanced multi-channel communication strategies and international market approaches. Our offerings include Master's Theses, Bachelor's Theses, Research Papers, and Project Reports, providing strong foundations for your academic journey. Explore case studies on eBusiness models, marketing environment analysis for global brands, and strategic planning for effective business communication. Each document illuminates crucial aspects of marketing strategy, management, and the development of successful marketing plans. All texts are available for instant access as PDF or eBook, or as a convenient print-on-demand edition, supporting your studies on every level.

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