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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?

Autor:in: Isabelle Idrac (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2013

Price: US$ 42.99
Understanding the Adoption of Fitness Applications in China
A Social Perspective on Motivation

Autor:in: Immanuel Nama (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2019 , Grade: 1

Price: US$ 34.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China

Autor:in: Anita Gerstmayr (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2013 , Grade: 1

Price: US$ 42.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Autor:in: Fanny-Gabriela Kozicki (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Master's Thesis , 2012

Price: US$ 42.99
Case Study: Robert Mondavi and The Wine Industry

Autor:in: Vita Bataitis (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Seminar Paper , 2004 , Grade: A / 1.0

Price: US$ 18.99
Corporate and Brand image among Telugu dailies in Indian Print Media

Autor:in: Pradeep Kumar (Author), E. Nagaraju (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Doctoral Thesis / Dissertation , 2013 , Grade: none

Price: US$ 0.99