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Markenführung in Buchverlagen
Die Besonderheiten von Medium und Branche sowie deren Auswirkungen auf die Markenführung mit einer Situationsanalyse des Kinder- und Jugendbuchsegments
Autor:in:
Lena Augustin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 , Grade: 1,0
Price:
US$ 42.99
Marketing im Verlagswesen. Wie werben Verlage für Bücher?
Autor:in:
André Lewrentz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 18.99
