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Customer Relationship Management in Retail

Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry
A case study of Sainsbury's Becton (deleted)

Analysing Factors Influencing Consumer Decision Making Process for Mortgage Services
Implications for the Retail Banking Sector

Customer Retention as a Part of Customer Relationship Management of Private Broadcasting Radio Stations

Kundenbindung durch Customer Relationship Management (CRM)

Conundrum of Corporate Social Responsibility as a tool for brand awareness
Corporate Governance and Ethics

Customer Relationship Management. Chancen und Risiken von Kundenbindungssystemen im Einzelhandel