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Academic texts about  Brand Experience

3  publications
  • Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
    Title: Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
    Autor:in: Alina Orlamünder (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Textbook , 2020 190 Pages
    Catalog Number: 539167
    Price: US$ 46.99
  • Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires
    Title: Tesla’s current state and brand potential. How to derive a brand meaning and create a future that inspires
    Autor:in: Ivelin Dobrev (Author)
    Subject: Business economics - Market research
    Category: Textbook , 2021 101 Pages
    Catalog Number: 591346
    Price: US$ 42.99
  • The Strong Potential of Augmented Reality for Experiential Marketing
    An Empirical Examination of the Impact of Augmented Reality Brand Experiences on Consumer-Brand Relationships
    Title: The Strong Potential of Augmented Reality for Experiential Marketing
    Autor:in: Simon Hörtreiter (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2020 86 Pages , Grade: 1,0
    Catalog Number: 901013
    Price: US$ 42.99
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