Academic texts about brand extensions

2 publications

Brands and their Shockvertisement Strategies

Autor:in: Dr. Manisha Kumari Deep (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Essay , 2018 7 Pages , Grade: 2.5

Catalog Number: 429402

Price: US$ 6.99
Esprit - a lifestyle brand aiming to become the European leader in the fashion industry
Master Thesis (MBA Degree)

Autor:in: Julia Wimmers (Author)

Subject: Business economics - Business Management, Corporate Governance

Category: Master's Thesis , 2011 91 Pages , Grade: 1,3

Catalog Number: 182384

Price: US$ 42.99