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Academic texts about brand knowledge
4 publications
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 93 Pages , Grade: A (Pass with distinction)
Catalog Number:
179780
Price:
US$ 42.99
Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
"Alexa, kaufe Waschpulver!"
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2018 28 Pages , Grade: 2,0
Catalog Number:
511503
Price:
US$ 19.99
Digital Commerce in B2B and B2C Markets. Relevance, Development and Actors of Digital Commerce
Course Notes
Autor:in:
Carole Gobat (Author)
Subject:
Business economics - Trade and Distribution
Category:
Lecture Notes , 2019 75 Pages
Catalog Number:
503786
Price:
US$ 18.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Thesis (M.A.) , 2010 201 Pages , Grade: 1,0
Catalog Number:
194454
Price:
US$ 51.99
