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Academic texts about brand name
2 publications
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 99 Pages , Grade: Distinction (D3)
Catalog Number:
196061
Price:
US$ 42.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
