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Academic texts about  Brand positioning

3  publications
  • Developing a market expansion strategy of a UK based consumer goods company
    Graze’s strategic expansion to the Netherlands
    Title: Developing a market expansion strategy of a UK based consumer goods company
    Autor:in: Jule Prescher (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2025 29 Pages , Grade: Mid Distinction
    Catalog Number: 1612306
    Price: US$ 19.99
  • Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
    Title: Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung
    Autor:in: Karina Koeppl (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2013 78 Pages , Grade: 1.3
    Catalog Number: 321266
    Price: US$ 34.99
  • Global Branding. Suggestions to get into the Interbrand top 100 brands list
    Title: Global Branding. Suggestions to get into the Interbrand top 100 brands list
    Autor:in: Nicklas Westphal (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Essay , 2016 19 Pages , Grade: 78%
    Catalog Number: 367960
    Price: US$ 16.99
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