Academic texts about Brand Strategy

3 publications

Emotionale Positionierung in der Digitalen Markenführung. Grundlagen, Markenemotionen und Markenpositionierung

Autor:in: Karina Koeppl (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2013 78 Pages , Grade: 1.3

Catalog Number: 321266

Price: US$ 34.99
Operatives Marketing von Puma Fußball

Autor:in: Diplom-Pädagoge Sean Miller (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Term Paper , 2010 16 Pages , Grade: 2,0

Catalog Number: 162799

Price: US$ 18.99
The significant revival of the MINI's brand
An analysis of the brand's performance, perception and strategy

Autor:in: Corinna Jung (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Research Paper (undergraduate) , 2011 19 Pages , Grade: 76 % (1,0)

Catalog Number: 183151

Price: US$ 18.99