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Academic texts about consumer decision process
1 publications
Certification Seals. The more, the better, or too much of a good thing?
The effect of the number of certification seals on consumers’ purchase intention and willingness to pay
Autor:in:
Stefanie Eimesser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 228 Pages , Grade: 8.5 (out of 10.0)
Catalog Number:
300161
Price:
US$ 17.99
