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Academic texts about Endorsement
5 publications
Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan
Autor:in:
Virginia Masár (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 56 Pages , Grade: 95%
Catalog Number:
285682
Price:
US$ 21.99
Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong?
An Ethical Analysis
Autor:in:
Romina Müller (Author)
Subject:
Communications - Ethics in the Media
Category:
Essay , 2011 6 Pages , Grade: 90/96
Catalog Number:
183823
Price:
US$ 6.99
Celebrity Endorsement. Why do consumers like celebrity endorsers?
Autor:in:
BA Marketing Katrin Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 90 Pages , Grade: 1,0
Catalog Number:
120481
Price:
US$ 42.99
IAS 39 (revised 2004): Probleme des Endorsement im Rahmen des Komitologieverfahrens
Autor:in:
Marc Jeschonneck (Author)
Subject:
Business economics - Accounting and Taxes
Category:
Seminar Paper , 2004 21 Pages , Grade: 2,0
Catalog Number:
43259
Price:
US$ 18.99
International Celebrity Endorsement in the case of l'Oréal
Autor:in:
Sabrina Hoffstädte (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2007 16 Pages , Grade: 1,0
Catalog Number:
70618
Price:
US$ 15.99
