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Academic texts about Global Marketing
8 publications
Cultural Distance. Critical Analysis of a Durex Campaign
Autor:in:
Julia Zöllner (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Essay , 2014 11 Pages , Grade: 70
Catalog Number:
301005
Price:
US$ 16.99
Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player
Autor:in:
Axel Capalbo (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2017 37 Pages , Grade: 84,0
Catalog Number:
1010179
Price:
US$ 19.99
Fallstudien zu neueren Entwicklungen im Internationalen Management
Global Marketing: Fallstudie Procter & Gamble
Autor:in:
Alla Malkis (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2006 35 Pages , Grade: 1,7
Catalog Number:
113817
Price:
US$ 19.99
Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies
Autor:in:
Valea Adams (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2016 17 Pages , Grade: 1,0
Catalog Number:
350847
Price:
US$ 18.99
Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 15 Pages , Grade: 1.3
Catalog Number:
1387801
Price:
US$ 18.99
Influences of Asian Cultural Identity on Global Marketing Strategies
Autor:in:
Emily Bloom (Author)
Subject:
Cultural Studies - Miscellaneous
Category:
Term Paper , 2014 13 Pages , Grade: 1,0
Catalog Number:
309498
Price:
US$ 16.99
Intercultural Competence - The Key to Successful International Marketing
Intercultural Behavioral Training as an Approach to Market Development
Autor:in:
Monika V. Kronbügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2015 218 Pages , Grade: A
Catalog Number:
305479
Price:
US$ 46.99
Social media usage in Swiss luxury hotels
An investigation in marketing communication processes for the development of innovative marketing strategies
Autor:in:
Bettina Fuesselberger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 98 Pages , Grade: A
Catalog Number:
539142
Price:
US$ 42.99
