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Academic texts about Lusch
2 publications
Implikation des Service-Dominant Logic Ansatzes für das Customer Relationship Management
Autor:in:
Stefan Klimczak (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Bachelor Thesis , 2018 40 Pages , Grade: 1,3
Catalog Number:
492605
Price:
US$ 13.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2011 53 Pages , Grade: 1,3
Catalog Number:
175279
Price:
US$ 40.99
