Academic texts about Markenportfolios

2 publications

Restrukturierung von Markenportfolios
Am Beispiel großer Konsumgüterhersteller

Autor:in: Diplom-Kauffrau Karin Andrea Madrid (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Diploma Thesis , 2005 85 Pages , Grade: 2,0

Catalog Number: 51741

Price: US$ 42.99
Steuerung von Markenportfolios

Autor:in: Philipp Knorr (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Diploma Thesis , 2004 126 Pages , Grade: 1,3

Catalog Number: 32399

Price: US$ 57.99