Academic texts about Mere-Exposure

2 publications

Erinnerungs- und Einstellungswirkungen von Product Placements. Systematisierung des Forschungsstandes

Autor:in: Julia Schmid (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2013 39 Pages , Grade: 1,3

Catalog Number: 342565

Price: US$ 18.99
Mere-Exposure-Effekt: Eine Analyse relevanter Erklärungsmodelle

Autor:in: Gesa Biermann (Author)

Subject: Communications - Theories, Models, Terms and Definitions

Category: Term Paper (Advanced seminar) , 2012 19 Pages , Grade: 1,0

Catalog Number: 193091

Price: US$ 16.99