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Academic texts about Schallehn
2 publications
Identitätsbasierte Markenführung im Online-Kontext. Verhaltensrelevanz von Identität "versus" Kommunikations- und Distributionskanäle
Autor:in:
Salma Yousaf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 89 Pages , Grade: 1,3
Catalog Number:
431027
Price:
US$ 42.99
What makes a brand authentic? The example of "The Body Shop"
Autor:in:
B.A. Katharina Maute (Author)
,
Jennifer Borchers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 32 Pages , Grade: 1
Catalog Number:
211639
Price:
US$ 19.99
