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Academic texts about Strategic Brand Management
3 publications
Brand Management Concept for a Delivery Service
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2011 24 Pages , Grade: 1,0
Catalog Number:
232916
Price:
US$ 19.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 64 Pages , Grade: 2,2
Catalog Number:
376079
Price:
US$ 34.99
Strategic brand management of Swiss MedTech companies in China
A qualitative multiple-case study
Autor:in:
Selina Zeder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 64 Pages
Catalog Number:
315336
Price:
US$ 0.99
