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Academic texts about Sustainability Marketing
2 publications
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 83 Pages , Grade: 1.3
Catalog Number:
202731
Price:
US$ 42.99
Sustainability Marketing. Herausforderungen und Empfehlungen für die Kundenansprache
Greenophobia, Attitude-Behavior Gap und Denormalized Green Behavior
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 122 Pages , Grade: 1,3
Catalog Number:
1257021
Price:
US$ 42.99
