M.Sc. Teresa Pavelka

eBooks: 3
Created on: 12/10/2014

Info

Created on: 12/10/2014
Highest degree: M.Sc.

Texts (3)

Phenomenon of brand hate. Behavioral consequences and managerial implications

Subject: Business economics - Offline Marketing and Online Marketing

Category: Master's Thesis , 2016 59 Pages , Grade: 1,7

Catalog Number: 336272

Price: US$ 20.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Subject: Business economics - Company formation, Business Plans

Category: Bachelor Thesis , 2014 49 Pages , Grade: 1,3

Catalog Number: 298646

Price: US$ 20.99
Innovation Clusters

Subject: Business economics - General

Category: Seminar Paper , 2014 20 Pages , Grade: 1,0

Catalog Number: 285839

Price: US$ 16.99