M.Sc. Teresa Pavelka

Texts (3)

• 

  Phenomenon of brand hate. Behavioral consequences and managerial implications

  Catalog Number

  336272

  Subject:

  Business economics - Offline Marketing and Online Marketing

  Category:

  Master's Thesis, 2016

  Price:

  US$ 20.99

• 

  Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

  Catalog Number

  298646

  Subject:

  Business economics - Company formation, Business Plans

  Category:

  Bachelor Thesis, 2014

  Price:

  US$ 20.99

• 

  Innovation Clusters

  Catalog Number

  285839

  Subject:

  Business economics - General

  Category:

  Seminar Paper, 2014

  Price:

  US$ 16.99