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Red biotechnology in Germany

Name: Red biotechnology in Germany
Price: 18.95 EUR
Availability: InStock
Author: Michael Mallek
ISBN: 978-3-640-62171-2

environmental factors to an entrance of the German fertility treatment market

Seminar Paper, 2010

18 Pages, Grade: 1,9

Michael Mallek (Author)

Excerpt

List of Abbreviations

List of Figures

1. Introduction

2. Oxford Fertility Unit – Company Profile

3. The German Assisted Reproductive Treatment market
3.1 Market facts
3.2 Economical environment
3.3 Socio-cultural environment
3.4 Political/Legal environment
3.5 Technical environment

4. Market entry modes

5. Conclusions

Affix

Hofstede Cultural Dimensions

Sources

Monographs

Internet

Excerpt out of 18 pages

Details

Title: Red biotechnology in Germany
Subtitle: environmental factors to an entrance of the German fertility treatment market
College: Stuttgart Institute of Management and Technology
Course: International Management
Grade: 1,9
Author: Michael Mallek (Author)
Year: 2010
Pages: 18
Catalog Number: V150715
ISBN (eBook): 9783640621286
ISBN (Book): 9783640621712
File size: 570 KB
Language: German
Notes: This academic paper in the course of international management deals with a UK based fertility treatment company entering the German red biotechnology market. It serves as a great example presenting different factors - from socio-cultural, economical, technological to political ones - that arise with the expansion to foreign markets and how to deal with them. The reader obtains a practical introduction to international management that can be useful for writing any paper on market entrances. In addition it gives indepth insight into the German fertility treatment market.
Keywords: Biotechnologie, Red Biotechnology, Rote Biotechnologie, Biotechnology, Market Entrance, Expansion, Market development, Fertility Treatment, Reproduktive Medizin