Red biotechnology in Germany

Résumé des informations

Titre

Red biotechnology in Germany

Sous-titre

environmental factors to an entrance of the German fertility treatment market

Université

Stuttgart Institute of Management and Technology

Cours

International Management

Note

1,9

Auteur

Michael Mallek (Auteur)

Année

2010

Pages

18

N° de catalogue

V150715

ISBN (ebook)

9783640621286

ISBN (Livre)

9783640621712

Taille d'un fichier

570 KB

Langue

allemand

Annotations

This academic paper in the course of international management deals with a UK based fertility treatment company entering the German red biotechnology market. It serves as a great example presenting different factors - from socio-cultural, economical, technological to political ones - that arise with the expansion to foreign markets and how to deal with them. The reader obtains a practical introduction to international management that can be useful for writing any paper on market entrances. In addition it gives indepth insight into the German fertility treatment market.

Mots clés

Biotechnologie, Red Biotechnology, Rote Biotechnologie, Biotechnology, Market Entrance, Expansion, Market development, Fertility Treatment, Reproduktive Medizin