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Red biotechnology in Germany

environmental factors to an entrance of the German fertility treatment market


Trabajo de Seminario, 2010

18 Páginas, Calificación: 1,9


Extracto


Table of Contents

List of Abbreviations

List of Figures

1. Introduction

2. Oxford Fertility Unit – Company Profile

3. The German Assisted Reproductive Treatment market
3.1 Market facts
3.2 Economical environment
3.3 Socio-cultural environment
3.4 Political/Legal environment
3.5 Technical environment

4. Market entry modes

5. Conclusions

Affix

Hofstede Cultural Dimensions

Sources

Monographs

Internet

Final del extracto de 18 páginas

Detalles

Título
Red biotechnology in Germany
Subtítulo
environmental factors to an entrance of the German fertility treatment market
Universidad
Stuttgart Institute of Management and Technology
Curso
International Management
Calificación
1,9
Autor
Año
2010
Páginas
18
No. de catálogo
V150715
ISBN (Ebook)
9783640621286
ISBN (Libro)
9783640621712
Tamaño de fichero
570 KB
Idioma
Alemán
Notas
This academic paper in the course of international management deals with a UK based fertility treatment company entering the German red biotechnology market. It serves as a great example presenting different factors - from socio-cultural, economical, technological to political ones - that arise with the expansion to foreign markets and how to deal with them. The reader obtains a practical introduction to international management that can be useful for writing any paper on market entrances. In addition it gives indepth insight into the German fertility treatment market.
Palabras clave
Biotechnologie, Red Biotechnology, Rote Biotechnologie, Biotechnology, Market Entrance, Expansion, Market development, Fertility Treatment, Reproduktive Medizin
Citar trabajo
Michael Mallek (Autor), 2010, Red biotechnology in Germany, Múnich, GRIN Verlag, https://www.grin.com/document/150715

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