Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline Industry

Case Study: Norwegian Airline


Bachelor Thesis, 2012

54 Pages, Grade: A


Excerpt


Table of Contents

Introduction

Study framework

Significance of the study

Literature review.

Behavioural Consequences of Service Quality

SERVQUAL System.

Research Approach

Research Design

Scientific Approach in Relation to Service and Quality

Delimitations

Role of Various Parties during the Research

Sampling

Data analysis

Data Processing

Outline of the Data

Data Analysis

Discussion of Results

Marketing Implication

Restrictions

Conclusions

Appendices

Work cited

Excerpt out of 54 pages

Details

Title
Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline Industry
Subtitle
Case Study: Norwegian Airline
College
King`s College London
Grade
A
Author
Year
2012
Pages
54
Catalog Number
V269412
ISBN (eBook)
9783656605317
ISBN (Book)
9783656605331
File size
1079 KB
Language
English
Keywords
challenging, delivering, quality, services, balancing, customer, expectations, perceptions, airline, industry, case, study, norwegian
Quote paper
Calvin Monroe (Author), 2012, Challenging in Delivering Quality Services: Balancing Customer Expectations and Perceptions in Airline Industry, Munich, GRIN Verlag, https://www.grin.com/document/269412

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