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Das operative und analytische Customer Relationship Management (CRM)


Seminar Paper, 2016

18 Pages, Grade: 1,7


Excerpt


Inhaltsverzeichnis

Abkürzungsverzeichnis

Abbildungs- und Tabellenverzeichnis

1 Einleitung
1.1 Problemstellung
1.2 Zielsetzung

2 Grundlagen Customer Relationship Management
2.1 Begriffsdefinitionen und Grundlagen
2.2 Aufgaben und Ziele

3 Operatives CRM
3.1 Marketing Automation
3.2 Sales Automation
3.3 Service Automation

4 Analytisches CRM
4.1 Data Warehouse
4.2 Data Mining

5 Fazit

Anhang

Literaturverzeichnis

Excerpt out of 18 pages

Details

Title
Das operative und analytische Customer Relationship Management (CRM)
College
University of applied sciences, Düsseldorf
Course
IT-management
Grade
1,7
Author
Year
2016
Pages
18
Catalog Number
V365716
ISBN (eBook)
9783668449244
ISBN (Book)
9783668449251
File size
666 KB
Language
German
Keywords
Customer Relationship Management, Operatives CRM, Analytisches CRM, Marketing Automation, Sales Automation, Service Automation, Data Warehouse, Data Mining
Quote paper
Patrick Arndt (Author), 2016, Das operative und analytische Customer Relationship Management (CRM), Munich, GRIN Verlag, https://www.grin.com/document/365716

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