In today’s life mobile phone usage has become an important necessity of our life. The cell phone industry is one of the fastest-growing ones besides the Internet. Cell phones have gone through a huge change and the market has expanded globally. Cell phone users today use cell phones for more than just talking; the mobile services consumer wireless usage study found that 56 percent of customers used their cell phones as cameras, clocks, calendars, music players, and other non-talk functions. The purpose of this study is to understand the Mobile usage behavior by young customers in India.
India is currently the world’s second-largest telecommunications market and has registered strong growth in the past decade and a half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product (GDP), according to a report prepared by the GSM Association (GSMA) in collaboration with the Boston Consulting Group (BCG). The cell phone industry is in the Mature Life Cycle Stage, where nearly all potential customers are already users of the industry’s product.
Table of Contents
1. INTRODUCTION
1.1 Overview
1.2 Objectives of the Study
1.3 Scope of the Study
2. Review of Literature
3. Research Methodology
3.1 Type of research
3.2 Sampling Unit
3.3 Sampling Technique
3.4 Questionnaire Design
3.5 Data Collection Sources
3.6 Plan for Data analysis
4. DATA ANALYSIS AND INTERPRETATION
4.1 Factor Analysis
4.2 Frequency Analysis
5. CONCLUSION
6. Limitations and Future Directions
6.1 Limitations
6.2 Future Directions
7. BIBLIOGRAPHY
8. Appendices
Research Objectives and Topics
The primary objective of this study is to investigate the mobile usage behavior among young customers in India and to identify the key factors that influence their engagement with mobile devices, specifically analyzing the association between young Indian users and their mobile phones.
- Analysis of mobile phone usage patterns among youth in Hyderabad.
- Identification of motivational factors for mobile adoption (e.g., career, education, relaxation).
- Examination of demographic influences on mobile device preferences.
- Exploration of usage categories including mobile banking, social media, and information retrieval.
- Utilization of quantitative factor analysis to deduce primary usage drivers.
Excerpt from the Book
1. INTRODUCTION
In 1973, John F. Mitchell and Martin cooper bought first handheld device into the world. The first mobile phones, referred to as First Generation or 1G, where introduced to the public market in 1983 by the Motorola company. A mobile phone is an electronic device which is used to make and receive calls over a radio frequency carrier while the user is moving within a telephone service area. Most modern mobile telephone services use cellular network architecture, so they are also called as cellular telephones or cell phones. Mobile phones support a variety of other services, such as text messaging, MMS, email, Internet access, short-range wireless communications (Bluetooth etc), business applications, gaming, and digital photography. Mobile phones which provide all these services are known as smartphones (Wikipedia). Smartphone is a mobile phone which works on a mobile operating system (Android, IOS, Windows) having advanced computer capability and connectivity than a feature phone. They made a major change in today’s world and we, human beings are also becoming dependent on them. They can also handle our day to day tasks which include remembering important dates, tasks, schedules and much more. Smartphones have made our lives simpler, better and we stay connected to our loved ones at almost no cost. They have become universal among the general public when Apple launched the first smartphone in June 2007.
Summary of Chapters
1. INTRODUCTION: Provides a historical background of mobile phone development and introduces the growth of the mobile industry as a vital societal necessity.
2. Review of Literature: Surveys existing research on global mobile phone and internet usage, focusing on theoretical frameworks and methodologies used in previous studies.
3. Research Methodology: Details the quantitative research design, sampling techniques, and data collection methods employed for the survey of youth in Hyderabad.
4. DATA ANALYSIS AND INTERPRETATION: Performs a statistical factor analysis to reduce usage variables into six core factors and presents a detailed frequency analysis of respondent behavior.
5. CONCLUSION: Summarizes the study's findings regarding the primary drivers of mobile usage among Indian youth and suggests that mobile phones have become an indispensable life tool.
6. Limitations and Future Directions: Identifies constraints of the current study, such as sample size and duration, and offers recommendations for future longitudinal and cross-cultural research.
Keywords
Mobile usage behavior, Indian youth, Factor analysis, Smartphones, Career orientation, Technological advancement, Self development, Relaxation, Wide exposure, Mobile banking, Social media, Data reduction, SPSS, Communication technology, Consumer behavior.
Frequently Asked Questions
What is the core focus of this research?
The research primarily investigates the mobile usage behavior of young customers in India, specifically looking at how and why they engage with mobile technology in their daily lives.
What are the central themes of the work?
Central themes include the role of mobile phones in career development, education, entertainment, social interaction, and financial management through m-banking.
What is the primary research question?
The study aims to understand the 'what' and 'why' of mobile phone usage among Indian youth and identify the specific factors that influence these behaviors.
What research methodology was employed?
The researchers utilized a quantitative, descriptive, and exploratory research design, using structured questionnaires and factor analysis performed via IBM SPSS 20.0 software.
What does the main body of the work cover?
The main body covers a comprehensive literature review, the detailed research methodology, a deep statistical analysis of 30 usage variables, and frequency distributions of respondent demographic and behavioral data.
Which keywords best describe this study?
Key terms include mobile usage behavior, Indian youth, factor analysis, technological advancement, and career orientation.
What are the six identified factors of mobile usage?
The six factors identified are Career Orientation, Technological Advancement, Future Outlook, Self Development, Relaxation, and Wide Exposure.
What were the main demographic findings regarding the participants?
The majority of respondents were females between the ages of 21-30, with a significant number being graduates or postgraduates who are financially sound.
How does the study validate the use of factor analysis?
The researchers used the Kaiser-Meyer-Olkin (KMO) Measure of Sampling Adequacy and Bartlett's Test of Sphericity to confirm that the data was appropriate for factor analysis.
What is the significance of the "Career Orientation" factor?
Career Orientation emerged as a significant factor, indicating that many young Indian users rely on their mobile devices to gain information, interact with peers, and prepare for the global economy.
- Citation du texte
- Dr. Kunal Gaurav (Auteur), R Manjusha (Auteur), 2016, Mobile Usage Behavior of Indian Youth, Munich, GRIN Verlag, https://www.grin.com/document/375897
