How Big Data Analytics can shape Corporate Strategy


Essay, 2018

23 Pages


Abstract or Introduction

As one of the most trending business topics, Big Data Analytics is having an enormous influence on today’s executives. Big Data Analytics is improving business efficiency and productivity. Besides, big data has become a whole industry, growing at a fast pace. Additionally, innovative business models based on big data are disrupting traditional markets. This essay provides an overview of the topic Big Data Analytics in a business context and explores the dimensions how and under which circumstances companies can build their strategy around those capabilities and what challenges have to be tackled. Furthermore, a case study illustrates how a company, not even 25 years old, could grow into one of the largest corporations worldwide – due to big data.

Details

Title
How Big Data Analytics can shape Corporate Strategy
Author
Year
2018
Pages
23
Catalog Number
V437002
ISBN (eBook)
9783668774629
ISBN (Book)
9783668774636
File size
447 KB
Language
English
Tags
Big Data, Big Data Analytics, Strategy, Corporate Strategy, Amazon, Management, Strategie, IT, Case Study, Fallstudie, IT Strategie, Analytics, Datenanalyse, Geschäftsmodell, Business Model, Business Strategy
Quote paper
Gabriel Socha (Author), 2018, How Big Data Analytics can shape Corporate Strategy, Munich, GRIN Verlag, https://www.grin.com/document/437002

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