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Erfolgsfaktoren von In-Game-Advertising. Wandel in der Gamingwelt


Term Paper, 2018

14 Pages


Excerpt


I. Inhaltsverzeichnis

1 Einleitung

2 Die Grundlagen von In-Game-Advertising
2.1 Die integrierte Produktplatzierung
2.2 Die periphere Produktplatzierung

3 Faktoren der Effektivität eines In-Game-Advertisings

4 Psychologische Erfolgsfaktoren von In-Game-Advertising in der Gamingwelt

5 Herausforderungen in der Industrie eines In-Game-Advertisings

6 Zukunftsaussichten eines In-Game-Advertisings

7 Fazit

II. Literaturverzeichnis

Excerpt out of 14 pages

Details

Title
Erfolgsfaktoren von In-Game-Advertising. Wandel in der Gamingwelt
College
Fresenius University of Applied Sciences Dusseldorf
Author
Year
2018
Pages
14
Catalog Number
V444640
ISBN (eBook)
9783668817944
ISBN (Book)
9783668817951
Language
German
Keywords
erfolgsfaktoren, in-game-advertising, wandel, gamingwelt
Quote paper
Eric Incorvaia (Author), 2018, Erfolgsfaktoren von In-Game-Advertising. Wandel in der Gamingwelt, Munich, GRIN Verlag, https://www.grin.com/document/444640

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Title: Erfolgsfaktoren von In-Game-Advertising. Wandel in der Gamingwelt


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