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Multiplex Business Networks. The Many-Faced Relationship

Title: Multiplex Business Networks. The Many-Faced Relationship

Research Paper (postgraduate) , 2019 , 40 Pages , Grade: 1,3

Autor:in: Martin Hölscher (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

Inter-firm relationships can occur simultaneously through multiple types of ties. For example, at the same time two firms might be supplier and customer, collaborate on R&D, have intertwined managerial and supervisory boards and compete for the same customers. This paper reviews and systemizes relevant academic literature on multiplex business relationships, identifies sources to collect data on multiplex business networks, and outlines future research directions.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • 1 Introduction
  • 2 Theoretical Foundation
    • 2.1 Types of Business Networks
    • 2.2 Establishment and Development of Business Networks
    • 2.3 Small and Medium-sized Enterprises and Start-Ups
  • 3 Overview of the state-of-the-art
    • 3.1 Product or Service Exchange
    • 3.2 Information Exchange
    • 3.3 Financial Exchange
    • 3.4 Social Exchange
    • 3.5 Multiplex Interaction of the Exchange Types
  • 4 Discussion
  • 5 Limitations and Future Research
  • 6 Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This seminar paper aims to explore the multifaceted nature of business networks, particularly focusing on the various types of exchange that occur within these relationships. It examines how these exchanges, including product/service, information, financial, and social aspects, interact and influence the overall network dynamics.

  • Types of business networks
  • Establishment and development of business networks
  • Role of SMEs and start-ups in business networks
  • Multiplex interaction of exchange types
  • Implications for relationship management and network development

Zusammenfassung der Kapitel (Chapter Summaries)

  • Introduction: Introduces the concept of multiplex business networks and outlines the research objectives and scope of the paper.
  • Theoretical Foundation: Delves into the various types of business networks, exploring their establishment and development processes. The chapter also focuses on the specific role of SMEs and start-ups within these networks.
  • Overview of the state-of-the-art: Provides a comprehensive overview of the different types of exchange that occur within business networks, including product or service exchange, information exchange, financial exchange, and social exchange. It also examines the multiplex interaction of these exchange types.
  • Discussion: Analyzes the implications of multiplex business networks for relationship management and network development. It examines the benefits and challenges associated with managing complex relationships within these networks.
  • Limitations and Future Research: Discusses the limitations of the study and identifies potential avenues for future research on multiplex business networks.

Schlüsselwörter (Keywords)

The primary focus of this seminar paper is on multiplex business networks, exploring the complex interplay of different exchange types within these relationships. Key concepts include: business network types, network development, SME and start-up involvement, product/service exchange, information exchange, financial exchange, social exchange, multiplex interaction, relationship management, and network development.

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Details

Title
Multiplex Business Networks. The Many-Faced Relationship
College
University of Mannheim  (Chair of B2B Marketing, Sales & Pricing)
Grade
1,3
Author
Martin Hölscher (Author)
Publication Year
2019
Pages
40
Catalog Number
V477244
ISBN (eBook)
9783668940499
ISBN (Book)
9783668940505
Language
English
Tags
Multiplex Business Networks business networks interfirm networks business network theory business relationships compound relationship multiplex relationships collaborative relationships B2B relationships interorganizational relationships business ties multiplex business ties direct ties indirect ties marketing channel dyads business alliances marketing alliances product alliances strategic alliances alliance networks knowledge networks buyer-supplier-relationship buyer-seller-relationship structural holes small business alliances small business networks
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GRIN Publishing GmbH
Quote paper
Martin Hölscher (Author), 2019, Multiplex Business Networks. The Many-Faced Relationship, Munich, GRIN Verlag, https://www.grin.com/document/477244
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Excerpt from  40  pages
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