Internet has become one of the essential parts of our lives that we cannot ignore. It is the worldwide network of computers that connects people across the whole world. Internet has more power over any other sources of information like TVs, radios, newspapers, etc. There are millions of networks, search engines, millions of computers and some billions of internet users out there. Internet is used for every minute of things and with the fast-growing technologies in the world, there is no doubt in saying that people get glues to their computer or phone screens and are having less relativity with the world in person as everything has become digital. Youth is being attracted to the negative content which is the main cause of cybercrimes and cyberbullying. Uses and gratification is an age-old theory of communication and research so this study includes the uses and gratification study for the internet media.
The objectives of this study are to know the internet usage behavior among the millennials in Hyderabad. This study also helps to understand least and most used activity for which internet is used. The data is collected with the help of primary and secondary sources of data. The primary data is collected using a structured questionnaire with 5-point Likert scale to measure the variables, and the secondary data is collected using various internet sources. The collected data is further analyzed using the statistical tool i.e. Exploratory Factor Analysis with the help of IBM SPSS 20.0 software. This study is useful to know the internet usages among the youngsters in Hyderabad. From this study it is found that internet is mostly used for enhancement of creativity, Global exposure, Social relationships, Adaptability, Pastime, Stress relief, improve work efficiency, expression of opinion, job opportunities and improving ideology.
Inhaltsverzeichnis (Table of Contents)
- ABSTRACT
- INTRODUCTION
- LITERATURE REVIEW
- RESEARCH OBJECTIVES
- RESEARCH METHODOLOGY
- DATA ANALYSIS
- FINDINGS AND CONCLUSION
- REFERENCES
- APPENDIX
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to explore the internet usage behavior among millennials in Hyderabad, with a specific focus on identifying the least and most used internet activities. It aims to understand the motivations behind their internet usage, drawing on the uses and gratification theory. This research seeks to extract factors that contribute to internet gratification among millennials in this specific demographic.
- Internet usage behavior among millennials in Hyderabad
- The least and most used internet activities
- The application of uses and gratification theory to internet usage
- Factors influencing internet gratification among millennials
- The role of internet in social, personal, and professional lives of millennials
Zusammenfassung der Kapitel (Chapter Summaries)
- ABSTRACT: This section provides a brief overview of the study's objectives, methodology, and key findings. It highlights the growing importance of the internet in contemporary life and the need to understand its usage patterns among millennials.
- INTRODUCTION: This chapter introduces the research topic by emphasizing the pervasiveness of the internet in modern society. It discusses the internet's influence on communication, information access, and various aspects of daily life. The chapter also highlights the generational differences in internet usage and the rise of cybercrime and cyberbullying.
- LITERATURE REVIEW: This chapter provides a comprehensive overview of existing literature on internet usage and the uses and gratification theory. It explores previous research on the motivations behind internet use, the impact of technology on society, and the evolving nature of communication.
- RESEARCH OBJECTIVES: This chapter outlines the specific objectives of the study. It clarifies the research questions that the study seeks to address and the specific aspects of internet usage that will be investigated.
- RESEARCH METHODOLOGY: This chapter details the research methods used in the study. It explains the data collection process, including the use of primary and secondary sources. The chapter also describes the statistical tools and software employed for data analysis.
- DATA ANALYSIS: This chapter presents the results of the data analysis, focusing on the key findings and patterns observed in the data. It discusses the factors identified as contributing to internet gratification among millennials.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this study include internet usage, factor analysis, uses and gratification, internet usage among students, and exploratory factor analysis. The research aims to understand the motivations and factors influencing internet usage among millennials, specifically those living in Hyderabad.
- Citar trabajo
- Dr. Kunal Gaurav (Autor), 2019, Internet Uses and Gratification. An Evidence from Millenials in Hyderabad, Múnich, GRIN Verlag, https://www.grin.com/document/509858
