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Customer-Touchpoint-Management und die Relevanz von Social Media im Customer Experience Management


Research Paper (postgraduate), 2019

14 Pages, Grade: A


Excerpt


Inhaltsverzeichnis

Einleitung

Theorie: Begriffserklärung

Touchpoints

Social Media: Touchpoints ohne direkten Kundenkontakt

Methodik

Analyse und Ergebnisse

Ursächliche Bedingungen

Kontext

Strategie

Intervenierende Bedingungen

Konsequenz

Phänomen

Konklusion

Forschungslücke

Forschungsnische

Forschungsfeld

Handlungsempfehlung

Literaturverzeichnis

Excerpt out of 14 pages

Details

Title
Customer-Touchpoint-Management und die Relevanz von Social Media im Customer Experience Management
College
Robert Gordon University Aberdeen
Grade
A
Author
Year
2019
Pages
14
Catalog Number
V903876
ISBN (eBook)
9783346193810
ISBN (Book)
9783346193827
Language
German
Keywords
Touchpoint, Marketing, Customer Experience
Quote paper
Stefan Schlatter (Author), 2019, Customer-Touchpoint-Management und die Relevanz von Social Media im Customer Experience Management, Munich, GRIN Verlag, https://www.grin.com/document/903876

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