Gestion d'entreprise - Gestion de la relation client, GRC  (34 résultats)

Dive into Customer Relationship Management in Business Economics with GRIN! Our collection offers essential academic resources, perfect for your essay, Master's Thesis, or research paper. Explore vital topics like customer decision-making, CRM in banking and the automotive industry, and relationship marketing strategies. Master the art of customer management with instant PDF/eBook access or print-on-demand editions. Elevate your understanding of CRM today!

Unlock comprehensive insights into Customer Relationship Management in Business Economics. GRIN offers an extensive array of academic texts, ideal for students crafting an Essay, Master's Thesis, Doctoral Dissertation, or any research paper. Delve into the core principles of customer relationship management, exploring how effective customer management shapes success across diverse sectors. Our collection features in-depth case studies, from CRM implementation in the banking and automotive industries to the strategies of global airlines like Lufthansa. Understand the critical link between Total Quality Management and customer satisfaction, or examine the evolution of relationship marketing in a technology-driven landscape. Even explore Supplier Relationship Management in AI-enabled supply chains, providing a broader perspective on relationship dynamics. All texts are instantly available as PDF or eBook, with convenient print-on-demand options. Equip yourself with cutting-edge knowledge on customer strategies and industry trends.