Autor:in:
P. Y. Radhika (Author), N. Anitha (Author), Anurag Kuntum (Author), Cheriyan Alexader (Author), Mohammed Abdullah (Author), J. Venkat Pramod (Author), M. Veera Swamy (Author), M. Arul Jothi (Author)
Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? An analysis of public articles, customer reviews and revenues
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