Results for » sustainable brand positioning «  (16170 results)

Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences

The influence of culture on brand positioning strategy

Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria

Sustainable strategies in the fashion industry. Sustainability and the brand Zara

Branding, Positioning and Segmentation at Volkswagen

Brand Management consistent with Sustainability

The influence of high- and low-context cultures on positioning of cosmetic brands

Brand positioning of global vs local soft drinks in Georgia. An analysis
A case study of foreign perspectives on the strategies of Coca Cola and Natakhtari Lemonade

Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media

Positioning: Analyse how the two brands NIVEA and CHANEL have been positioned in their respective markets.

Positioning of Destinations

The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment
A Quantitative Study

Marketing Strategies Used By Intel To Create A Sustainable Market Position
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position

Meaning of Purpose Economy and Sustainable Development to Business Based on the Example of the Clothing Brand "Patagonia"

Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise?
An analysis of public articles, customer reviews and revenues (deleted)

Marketingmethode Segmentation, Targeting and Positioning

Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market

The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands

Brand Identity Factors: Developing a Successful Islamic Brand

Sustainable Materials. Are what we think of as sustainable materials, really sustainable?

Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

Science for Change? Sustainability between positive science and normative agenda

Creating a Brand Culture and Brand Campaigning
The Case of Red Bull

Sustainable communities
Co-housing

Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling