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Academic texts about AXE
5 publications
Brand Analysis "Axe" - Consumer Behaviour Theories
Maslow Theory, Freudian Personality Theory, Involvement Theory
Autor:in:
Alena Kalkum (Author)
,
Isabel Reinhardt (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Term Paper , 2012 24 Pages , Grade: 1,7
Catalog Number:
210138
Price:
US$ 18.99
Die Darstellung von Geschlechter- und Substereotypen in Axe Werbespots
Autor:in:
Milan Viktorias (Author)
Subject:
Communications - Movies and Television
Category:
Term Paper , 2014 22 Pages , Grade: 1,7
Catalog Number:
490177
Price:
US$ 18.99
Femvertising. Das neue "Sex Sells" oder ehrlicher Feminismus?
Autor:in:
Alina T Mooser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 71 Pages , Grade: 1,0
Catalog Number:
414513
Price:
US$ 34.99
Life is live - Die inszenierte Realität oder die reale Inszenierung am Beispiel des AXE-Werbespots ideal women
Autor:in:
Daniel Büchner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2002 37 Pages , Grade: 1,3
Catalog Number:
7135
Price:
US$ 18.99
Männerbilder in Axe-Werbespots in Deutschland und Indonesien aus dem Jahr 2008
Am Beispiel der Kampagnen "Call Me" und "Chocolate Man"
Autor:in:
Isis Martinsen (Author)
Subject:
Communications - Intercultural Communication
Category:
Term Paper , 2012 28 Pages , Grade: 1,0
Catalog Number:
276293
Price:
US$ 18.99
