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Academic texts about brand-migration
2 publications
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Rebranding nach einer Unternehmensübernahme. Branding-Prozess, Brand-Migration und Markenkommunikation
Autor:in:
Thomas Herrmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 18 Pages , Grade: 2,3
Catalog Number:
306005
Price:
US$ 18.99
