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Academic texts about Consumer Behaviour
40 publications
Page 2 of 2
Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
Autor:in:
Maria Priller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 104 Pages , Grade: 2
Catalog Number:
493785
Price:
US$ 42.99
International Marketing and Communication
Country of Origin
Autor:in:
Artur Gleyberman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2009 10 Pages , Grade: 80% very good
Catalog Number:
141898
Price:
US$ 6.99
Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour
Autor:in:
Teresa Schauer (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2020 81 Pages , Grade: 1,3
Catalog Number:
1151414
Price:
US$ 42.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 72 Pages , Grade: 1,3
Catalog Number:
91360
Price:
US$ 34.99
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Autor:in:
Alena Horch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 77 Pages
Catalog Number:
509719
Price:
US$ 34.99
Point of sale credits from a consumer's perspective
The relationship between age and social position on perception and usage patterns of POS credits
Autor:in:
Vera Metzen (Author)
Subject:
Business economics - Miscellaneous
Category:
Bachelor Thesis , 2009 72 Pages , Grade: 1,4
Catalog Number:
168299
Price:
US$ 34.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 97 Pages , Grade: 1.0
Catalog Number:
164825
Price:
US$ 42.99
Private Label Brands at ASDA
Why Supermarket Retailers Should Understand Consumer Behaviour
Autor:in:
Valentin Nehls (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 13 Pages , Grade: 69%
Catalog Number:
62007
Price:
US$ 18.99
Schweppes - how the beverage brand affects UK’s consumer behaviour
Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix
Autor:in:
Benjamin Buchwald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Elaboration , 2011 15 Pages , Grade: 1,0
Catalog Number:
174216
Price:
US$ 18.99
Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind
Autor:in:
Bachelor of Arts Ann-Christine Bischoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 13 Pages , Grade: 1,0
Catalog Number:
275120
Price:
US$ 18.99
Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour
Autor:in:
Dagmar Cyrklaff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 117 Pages , Grade: 1,7
Catalog Number:
367167
Price:
US$ 42.99
Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers
Autor:in:
Bea Alexandra Wintschnig (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Textbook , 2021 80 Pages
Catalog Number:
900337
Price:
US$ 34.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 98 Pages , Grade: 1,0
Catalog Number:
232912
Price:
US$ 52.99
Untersuchung der Einflussfaktoren des Kaufverhaltens von Bio-Lebensmitteln in der deutschsprachigen Region
Autor:in:
Gerrit Knein (Author)
,
Nicole Hackmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2017 27 Pages , Grade: 1,7
Catalog Number:
377554
Price:
US$ 19.99
Wie Bikesharing nachhaltiger werden kann. Untersuchung der Fage, was getan werden kann, um die Behandlung von geteilten Produkten zu verbessern
Autor:in:
Andreas Schwingenstein (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Bachelor Thesis , 2022 56 Pages , Grade: 1,0
Catalog Number:
1215521
Price:
US$ 21.99
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