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Academic texts about Consumer Behaviour
40 publications
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 189 Pages , Grade: 1,7
Catalog Number:
88047
Price:
US$ 45.99
A Consumer Bahaviour Case Study
Campaign Analysis of the Sanitation Department of Hamburg
Autor:in:
Sascha Krüger (Author)
Subject:
English Language and Literature Studies - Linguistics
Category:
Seminar Paper , 2007 20 Pages , Grade: 1,7
Catalog Number:
125811
Price:
US$ 15.99
Advertising to Children
Autor:in:
Franziska Pfund (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 30 Pages , Grade: 1,3 (A)
Catalog Number:
7723
Price:
US$ 19.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2005 53 Pages , Grade: 70 % - A
Catalog Number:
145844
Price:
US$ 21.99
Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors
Autor:in:
Isabel Angerer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 94 Pages , Grade: A
Catalog Number:
418362
Price:
US$ 42.99
Brand Analysis "Axe" - Consumer Behaviour Theories
Maslow Theory, Freudian Personality Theory, Involvement Theory
Autor:in:
Alena Kalkum (Author)
,
Isabel Reinhardt (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Term Paper , 2012 24 Pages , Grade: 1,7
Catalog Number:
210138
Price:
US$ 18.99
Consumer Behavior - Consumer as Decision Maker with cultural background
Autor:in:
Isabelle Pfeiffer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2000 21 Pages , Grade: 1,7 (A-)
Catalog Number:
2473
Price:
US$ 18.99
Consumer Behaviour Analysis. The "Innocent" Smoothie
Autor:in:
Charlotte Brodtkorb (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2012 22 Pages , Grade: 1,3
Catalog Number:
448720
Price:
US$ 18.99
Consumer behaviour and a European perspective
Autor:in:
Dipl.-Kaufmann techn. Oliver Florian Friede (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2002 22 Pages , Grade: 1,3 (A)
Catalog Number:
8887
Price:
US$ 19.99
Consumer behaviour and the decision-making process of the LOHAS target group in the automotive industry
Autor:in:
Maximilian Heiler (Author)
Subject:
Psychology - Work, Business, Organisation
Category:
Master's Thesis , 2015 103 Pages , Grade: 1,7
Catalog Number:
306814
Price:
US$ 28.99
Consumer behaviour in Greece during economic crisis
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 31 Pages
Catalog Number:
354221
Price:
US$ 19.99
Consumer Behaviour. Online video services and perceived risk
Autor:in:
Diplom-Kauffrau / MSc Christina Liessem (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 17 Pages , Grade: 70%
Catalog Number:
283947
Price:
US$ 18.99
Der Einfluss sozialer Normen auf unser Verhalten
Implikationen für das Marketing
Autor:in:
Daniel Kreisel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 20 Pages , Grade: 2,3
Catalog Number:
149776
Price:
US$ 19.99
Determinanten der Nutzungsabsicht und Akzeptanz von Konsumenten im Mobile Shopping
Autor:in:
Ilham Sanduka (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2020 21 Pages , Grade: 1,3
Catalog Number:
924841
Price:
US$ 18.99
Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen
Autor:in:
Mag. Kurt Jagersbacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009 38 Pages , Grade: 1,0
Catalog Number:
354815
Price:
US$ 19.99
Drivers of Participation in Collaborative Consumption Ventures
Autor:in:
Anna Catharin Heil (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 78 Pages , Grade: 8,5 (NL); 1,3 (GER)
Catalog Number:
314179
Price:
US$ 34.99
External Effects of Greenwashing on the Brand. Consequences for Consumers and the Market
Autor:in:
Laeticia Sara (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Bachelor Thesis , 2023 40 Pages
Catalog Number:
1413702
Price:
US$ 19.99
Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK
Autor:in:
Muhammad Khurram (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2017 10 Pages , Grade: A
Catalog Number:
489412
Price:
US$ 6.99
Factors Influencing the Purchasing Process in Air Travel
CO2 reduction and its Influence on Purchase Decisions in Aviation
Autor:in:
Udeept Detha (Author)
Subject:
Business economics - Market research
Category:
Master's Thesis , 2025 107 Pages
Catalog Number:
1684139
Price:
US$ 43.99
Factors that influence Consumer Behaviour towards buying Sustainable Products
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 96 Pages , Grade: 3.8
Catalog Number:
436289
Price:
US$ 42.99
From hype to value. Virtual Reality Tools in the Tourism Industry and their Influence on Booking Behaviour
Autor:in:
Carola Epple (Author)
Subject:
Tourism - Miscellaneous
Category:
Research Paper (postgraduate) , 2018 94 Pages , Grade: 1,0
Catalog Number:
450058
Price:
US$ 42.99
How Advertisement Effects The Consumer Behaviour In the Fast Food Industry During the Corona Pandemic In India
Autor:in:
Yash Mandviwala (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Bachelor Thesis , 2021 54 Pages , Grade: 8.0
Catalog Number:
1043472
Price:
US$ 14.99
Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk
Autor:in:
Anonym (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2019 33 Pages , Grade: 1,0
Catalog Number:
535671
Price:
US$ 18.99
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 258 Pages , Grade: 1,0
Catalog Number:
174208
Price:
US$ 46.99
Influences and Attitudes within Consumer Behaviour Process
Autor:in:
Olga Sokolowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2011 15 Pages , Grade: 1,0
Catalog Number:
176466
Price:
US$ 18.99
Instagram's impact on Generation Z. Does a professional Instagram account influence the decision-making process?
Autor:in:
Maria Priller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 104 Pages , Grade: 2
Catalog Number:
493785
Price:
US$ 42.99
International Marketing and Communication
Country of Origin
Autor:in:
Artur Gleyberman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2009 10 Pages , Grade: 80% very good
Catalog Number:
141898
Price:
US$ 6.99
Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour
Autor:in:
Teresa Schauer (Author)
Subject:
Business economics - Miscellaneous
Category:
Master's Thesis , 2020 81 Pages , Grade: 1,3
Catalog Number:
1151414
Price:
US$ 42.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 72 Pages , Grade: 1,3
Catalog Number:
91360
Price:
US$ 34.99
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Autor:in:
Alena Horch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 77 Pages
Catalog Number:
509719
Price:
US$ 34.99
Point of sale credits from a consumer's perspective
The relationship between age and social position on perception and usage patterns of POS credits
Autor:in:
Vera Metzen (Author)
Subject:
Business economics - Miscellaneous
Category:
Bachelor Thesis , 2009 72 Pages , Grade: 1,4
Catalog Number:
168299
Price:
US$ 34.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 97 Pages , Grade: 1.0
Catalog Number:
164825
Price:
US$ 42.99
Private Label Brands at ASDA
Why Supermarket Retailers Should Understand Consumer Behaviour
Autor:in:
Valentin Nehls (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 13 Pages , Grade: 69%
Catalog Number:
62007
Price:
US$ 18.99
Schweppes - how the beverage brand affects UK’s consumer behaviour
Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix
Autor:in:
Benjamin Buchwald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Elaboration , 2011 15 Pages , Grade: 1,0
Catalog Number:
174216
Price:
US$ 18.99
Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind
Autor:in:
Bachelor of Arts Ann-Christine Bischoff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 13 Pages , Grade: 1,0
Catalog Number:
275120
Price:
US$ 18.99
Sustainability as a Trend in Fashion Industry. An Empirical Study about Changing Consumer Behaviour
Autor:in:
Dagmar Cyrklaff (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2017 117 Pages , Grade: 1,7
Catalog Number:
367167
Price:
US$ 42.99
Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers
Autor:in:
Bea Alexandra Wintschnig (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Textbook , 2021 80 Pages
Catalog Number:
900337
Price:
US$ 34.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 98 Pages , Grade: 1,0
Catalog Number:
232912
Price:
US$ 52.99
Untersuchung der Einflussfaktoren des Kaufverhaltens von Bio-Lebensmitteln in der deutschsprachigen Region
Autor:in:
Gerrit Knein (Author)
,
Nicole Hackmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2017 27 Pages , Grade: 1,7
Catalog Number:
377554
Price:
US$ 19.99
Wie Bikesharing nachhaltiger werden kann. Untersuchung der Fage, was getan werden kann, um die Behandlung von geteilten Produkten zu verbessern
Autor:in:
Andreas Schwingenstein (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Bachelor Thesis , 2022 56 Pages , Grade: 1,0
Catalog Number:
1215521
Price:
US$ 21.99
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